What is the brand name for the product? What role does the new product play in the brand portfolio? Who is the target market?Discuss

Scenario
The Vice President of Marketing at MSH Brands (or at your employer or future employer company) was impressed with your marketing plan submitted in Assessment 1. They have now asked you to develop a brand presentation based on this work.

Your Role
You are a Brand Manager at MSH Brands (or at your employer or future employer company). You are being asked to develop a brand presentation for a new pet food product (or new product or line extension at your employer or future employer.)

Requirements
You are to develop a brand presentation including the following elements based on your research, building on your work submitted in Assessment 1. Develop a PowerPoint presentation of 8–12 slides that synthesize the work, using the speaker’s notes sections of each slide to expand your talking points. Be sure your presentation includes:

What is the brand name for the product? What role does the new product play in the brand portfolio?
Who is the target market?
What will be the new product’s objectives (create greater customer loyalty, increase trials, expand usage among current users, support trade relations)?
What will be the new product position? How will it complement the objectives?
What will be the new product competitive pricing strategy? How will it complement the objectives?
How will this be reflected in the packaging? How will it complement the objectives?
How will this be reflected in the promotion? How will it complement the objectives?
How will this be reflected in the placement? How will it complement the objectives?

Which company is a more efficient generator of income?Discuss

Instructions
To prepare, reread the Morningstar Analyst’s Report and the most recent annual reports for both
companies with a particular focus on the Income Statement and Statement of Cash Flows.
A. Complete the Assignment 2 Worksheet to compare key performance metrics and ratios for both
companies in order to see how performance can be impacted by manipulating certain financial
levers. The guidance for this is found on pages 83-106 of The CFO Guidebook.
B. Summarize your Analysis and Recommendations by answering the following questions:
i. Performance Metrics:
a. Which company is a more efficient generator of income?
b. Which company is growing faster?
c. Using financial health ratios, which company is more profitable?
d. Which company has stronger valuation ratios?
e. Overall, which is the better run company and why?
ii. Merger Synergies:
a. If there was an acquisition, which company is the most likely acquirer? Why?
b. Would you recommend a merger or acquisition to increase the moat strength of the
combined companies? Why or why not?
• If you support a merger or acquisition, identify 3 performance metrics that could
be improved by a merger and explain how they would be improved. Guidance for
this is found on pages 107-117 of The CFO Guidebook.

Describe common data items that require cleansing.

Description

Answer the three questions below:

1. What is information and data cleansing?

2. Describe common data items that require cleansing.

3. Identify why information cleansing is critical to Ben & Jerry, California Pizza Kitchen, and Noodles & Company business intelligence tool’s success.

Instructions: Please read and use the attached Mining the Data Warehouse document on the three companies, research the Internet and use three internet references to address all questions. Use the attached rubric as a guide.

Discuss Requirements for incorporators in Sydney Australia. If a private international university wanted to open a campus/branch in Sydney Australia, what would be the requirements in terms of legalities and etc.

Description

(THIS IS JUST PART OF A BIGGER ESSAY, so write us as a subsection rather than a full essay there is no need for an introduction and conclusion)

The brief is – Requirements for incorporators in Sydney Australia. If a private international university wanted to open a campus/branch in Sydney Australia, what would be the requirements in terms of legalities and etc.

Prepare a 500- to 750-word paper that addresses the ethical responsibilities associated with mandated reporting of domestic violence according to Ohio state reporting laws.

Prepare a 500- to 750-word paper that addresses the ethical responsibilities associated with mandated reporting of domestic violence according to Ohio state reporting laws. Be sure to reflect on the implications of these laws to the professional counseling practice.

You must include a minimum of two academic resources to support your paper.

Prepare this assignment according to the guidelines in the APA Style Guide, located in the Student Success Center.

Using the chapter on “Civil Liberties and Public Policy” from your text, summarize the types of free speech and expression that are protected by the First Amendment and indicate what types are not protected (give examples of each).

1. Using the chapter on “Civil Liberties and Public Policy” from your text, summarize the types of free
speech and expression that are protected by the First Amendment and indicate what types are not
protected (give examples of each). Also, indicate how the Supreme Court has ruled on issues of
“Compelled speech” and “commercial speech.” (Approximately 150-200 words)
2. The author of “The Problem of Free Speech in an Age of Disinformation” indicates that distortions
of truth and waves of speech from extremists are a threat to democracy in the United States. She
notes that some scholars believe that Americans’ way of thinking about free speech may not be the
best way. From your reading of this article, how has the United States historically dealt with free
speech issues, particularly of speech that is controversial or extreme? How has this approach shown?
to be problematic (in the eyes of some) given the changes in the media landscape? Be sure to
describe some examples of specific problems that have arisen. (Approximately 150-200 words)
3. According to the author of “The Problem of Free Speech in an Age of Disinformation,” what
solutions to these problems have social media companies implemented and how effective have these
efforts been? What obstacles stand in the way of America’s disinformation problems (when
compared to European democracies)? What possible government regulations could be?
implemented? (Approximately 150-200 words

Case Study: Publix As Publix Super Markets, Inc. moved into the decade of the 2020s, Kevin Murphy reflected back over his two years as president. Sales and profits had maintained their positive trend, established long before Murphy’s presidency, and comparable store sales continued to increase, despite the chain’s expansion of the number of stores. Publix continued to enjoy excellent publicity and a great corporate image, both internally and externally: it had been on Fortune’s 100 Best Companies to Work For, and Publix’s voluntary turnover rate was 5 percent, versus the industry average of 65 percent. The company was the largest employee-owned company in the United States and had never laid off an employee in its 89-year history. Although fiscal 2019 had shown net sales of a record $38.1 billion (an increase of 5.6 percent over fiscal 2018), and net earnings of over $3 billion, or 7.9 percent of sales, Mr. Murphy was concerned about the future. The grocery industry appeared to be moving rapidly from the traditional in-person shopping experience in which the shopper visited a favorite grocery and personally chose the week’s grocery items, to e-commerce with home delivery, or phone app-ordered pickup based shopping. Technology had provided the means for shoppers to select their grocery items from an app on their phones, and delivery and logistics improvements enabled quick delivery of the grocery basket to the shoppers’ door. Mr. Murphy believed that Amazon’s purchase of Whole Foods was a likely catalyst to cause faster than normal industry change in e-commerce grocery sales and delivery. Evolving lifestyles had resulted in a decreasing amount of food cooked at home, and an increased focus on sustainability, health, and natural organic foods. A new and powerful force that Murphy thought capable of causing significant and lasting industry effects was the COVID-19 pandemic sweeping the country. Cost control remained a major key to success, and private brands had emerged as a practical means of keeping costs low. Murphy was concerned that the rapid change in the supermarket industry was of sufficient magnitude to cause a major disruption in Publix’s positive trajectory if the company did not accurately identify the driving forces in the industry, and forecast and stay ahead of the industry’s path. Using your critical thinking skills, and a recent SEC Form 10K, analyze the case study and prepare a paper discussing the following topical areas: -Identify and discuss Publix competitors and their competitive strength -Identify and discuss the driving forces in the grocery industry -Using a recent SEC Form 10K, discuss the company’s financial performance and earnings -Identify and discuss Publix’s strategy for growth and expansion going into 2022

Case Study: Publix

As Publix Super Markets, Inc. moved into the decade of the 2020s, Kevin Murphy reflected back over his two years as president. Sales and profits had maintained their positive trend, established long before Murphy’s presidency, and comparable store sales continued to increase, despite the chain’s expansion of the number of stores. Publix continued to enjoy excellent publicity and a great corporate image, both internally and externally: it had been on Fortune’s 100 Best Companies to Work For, and Publix’s voluntary turnover rate was 5 percent, versus the industry average of 65 percent. The company was the largest employee-owned company in the United States and had never laid off an employee in its 89-year history. Although fiscal 2019 had shown net sales of a record $38.1 billion (an increase of 5.6 percent over fiscal 2018), and net earnings of over $3 billion, or 7.9 percent of sales, Mr. Murphy was concerned about the future. The grocery industry appeared to be moving rapidly from the traditional in-person shopping experience in which the shopper visited a favorite grocery and personally chose the week’s grocery items, to e-commerce with home delivery, or phone app-ordered pickup based shopping. Technology had provided the means for shoppers to select their grocery items from an app on their phones, and delivery and logistics improvements enabled quick delivery of the grocery basket to the shoppers’ door. Mr. Murphy believed that Amazon’s purchase of Whole Foods was a likely catalyst to cause faster than normal industry change in e-commerce grocery sales and delivery. Evolving lifestyles had resulted in a decreasing amount of food cooked at home, and an increased focus on sustainability, health, and natural organic foods. A new and powerful force that Murphy thought capable of causing significant and lasting industry effects was the COVID-19 pandemic sweeping the country. Cost control remained a major key to success, and private brands had emerged as a practical means of keeping costs low. Murphy was concerned that the rapid change in the supermarket industry was of sufficient magnitude to cause a major disruption in Publix’s positive trajectory if the company did not accurately identify the driving forces in the industry, and forecast and stay ahead of the industry’s path.
Using your critical thinking skills, and a recent SEC Form 10K, analyze the case study and prepare a paper discussing the following topical areas:
-Identify and discuss Publix competitors and their competitive strength.
-Identify and discuss the driving forces in the grocery industry
-Using a recent SEC Form 10K, discuss the company’s financial performance and earnings
-Identify and discuss Publix’s strategy for growth and expansion going into 2022

State what and how you would explain any discrepancies to a potential candidate.

Read about Realistic Job Previews (RJP) in the learning material (SEE ATTACHMENTS).
You will write a RJP for your current or previous position or one that is familiar (friend, family member). Think about what he or she likes and dislikes (or finds frustrating) about working at the employer and compare it to what you were told the job would entail when you applied. State what and how you would explain any discrepancies to a potential candidate. If there are no discrepancies, state this but include what YOU like/dislike about the job.