Identify a real or hypothetical healthcare organization that you will either create a brand new strategic business plan, or revise an existing business plan. Provide a clear description of the business in your presentation.

For this assignment, you will focus on pulling various elements of a strategic business plan together in a cohesive way that you may hypothetically present to executives in a healthcare organization.

Identify a real or hypothetical healthcare organization that you will either create a brand new strategic business plan, or revise an existing business plan. Provide a clear description of the business in your presentation.
Chapter 25 in your reading provides a good outline for what needs to be included in the strategic business plan. Although your focus will be on the financial plan, you’ll also be pulling information from past coursework related to organization structure and marketing. You may select to present your budgets from week 5 to contribute to your plan.

How would you compare, and contract liquidated damages with loss? Could a contract be suspended due to negligence of the General contractor? Explain.

Submit your responses to the following assignment in a PDF document. Be sure to follow APA 7th guidelines . answer the questions completely .
Answer the following questions: How would you compare, and contract liquidated damages with loss? Could a contract be suspended due to negligence of the General contractor? Explain.

Share where on the shelves or where in a retail store do you typically find the good? For the service, share how do you access it?

For the good, share where can you buy the good . Also, if using retailers, is it intensive, selective or exclusive distribution?
For the good, share where on the shelves or where in a retail store do you typically find the good?
For the service, share how do you access it?
For the service, share what type of ambiance/atmosphere do they have. Refer to chapter13.
Wrap Up: Pick either the good or service and describe how three specific attributes of the good or service selected is related to your needs as a consumer. For example, how does the good/service meet your needs as a consumer? Explain.
Strengths Finder Application: Select one of your strengths  from the Strengths Finder LP and describe how you utilized in the completion of this assessment.

Explain why you think they are using that pricing strategy. Share how do prices compare with the prices for competing products?

Marketing Mix Assessment

Share specifically the demographic and other psychographic or behavioral characteristics for each target market such as age, gender, geography, income, lifestyles, interests, etc. Share a minimum of 3 characteristics for both the good and the service. Refer to chapter 11, section 3.
Identify the Price: The price of both the good and service is compared to competitors and a rationale for each pricing strategy is provided.
Share the pricing strategy for both the good and service. Are they trying to boost volume with penetration, every-day-low-price or high/low pricing? Or are they matching the competition; creating prestige; or getting a certain profit margin? Explain why you think they are using that pricing strategy.
Share how do prices compare with the prices for competing products?
Describe Promotion: The promotion strategy and messaging for both the good and service is provided along with an explanation of why that approach matches the target market.  Provide the following:

Describe the Good and Service: Specific characteristics are described for both the good and the service.

Review the elements of the marketing mix — product, price, promotion, and place — as discussed in the learning activities within this class .
Select 1 good AND 1 service with which you are familiar. Be specific in terms of a brand vs a general good like shoes, a candle, etc. or a general service like a manicure. Here are other ideas for services: 18 Examples of Consumer Services – Simplicable . For example, one could select their cell phone brand as the “good” and an unrelated “service” such as your favorite hair salon/barber or restaurant.
Analyze how the marketer of each type of product has built the marketing mix for each. See the criteria below for what to submit for both the GOOD and SERVICE.
Criteria to Submit
Complete the following criteria in a PowerPoint, Prezi or Word document.

Describe the Good and Service: Specific characteristics are described for both the good and the service. Provide the following:
Share at least 3-4 features and their associated benefits for both the good and the service. (Think how does the good and the service solve the needs/problems of the target market better than the competition?) Refer to chapter 12 and feature/benefit assignment.
Describe the Target Market for both the Good and Service: The target market segmentation for your good and service is described. (Think who the marketer was intending to target as the primary customer.)

How have mentors been helpful during project development, implementation, and completion? What advice can you expect from faculty and/or chair/committee members as a student in the program?

Mentorship

Mentorship is an important aspect in nursing and for future development and education of healthcare professionals. How can you use your knowledge from the DNP program to mentor future nurses and healthcare staff?

How have mentors been helpful during project development, implementation, and completion? What advice can you expect from faculty and/or chair/committee members as a student in the program?

Do the current strategies need to be changed? What strategies will move the organization forward? How do your recommendations align with organizational structure and governance?

You are a strategic analyst for the company you have selected to use in this course.

Requirements
Develop a PowerPoint presentation of 8–12 slides that synthesize the work you did on Assessments 1 and 2. Use the speaker’s notes sections of each slide to expand your talking points. Be sure your presentation includes:

A summary of the AFI framework.
Results from your internal analysis
Results from your external analysis
A SWOT matrix for the company.
Recommendations:
Do the current strategies need to be changed?
What strategies will move the organization forward?
How do your recommendations align with organizational structure and governance?
Do your recommendations reflect ethical responsibility?