Assess the market research requirements for international marketing. Aanalyse how the business case for international marketing can be justified.

INTERNATIONAL MARKETING

You have recently joined the marketing team at Kickerco, a company which has been trading
nationally for many years. The company would like to start to trade internationally. The
company has recruited you because you have worked for organisations which have traded
internationally and they want to use your experience and expertise to assist in the
development of this area of work.
Task 1 – Formal brief
The senior management team have asked you to brief them on the implications of
international marketing for organisations in general. Write a formal briefing paper for the
senior management team to read.
In the briefing paper you must:
Assess the market research requirements for international marketing.
Aanalyse how the business case for international marketing can be justified.
Assess the risks which must be considered for international marketing.