What types of advertising and promotions have the greatest influence on customers?
Examples of questions marketing managers include the following:
Where is sales volume (quantity and dollars) concentrated?
Who are the specific major customers (by sales and by profitability),both present and potential?
What opportunities exist to sell after–sales services, to cross–sell (offer related products), and to up–sell (offer higher–priced products)?
What types of advertising and promotions have the greatest influence on customers?
