Discuss some of the ways you can build credibility in your communication.How can you raise credibility in various areas?

Credibility

Heath, C., & Heath, D. (2007). Made to stick: Why some ideas survive, and others die..

In chapter 4 (attached) Heath and Heath deal with credibility. Discuss some of the ways you can build credibility in your communication.How can you raise credibility in various areas? Use the topic, “The Benefits of Instagram to Market a Service-Based Business” and share how you would add credibility to this presentation.