Employee retention. Issues: Is SAHS competitive? Has any determination been made of what the competition is offering? Has SAHS done feasibility studies to determine the costs of recruiting versus the costs of retention? What does the internal marketing plan look like, if there is an internal marketing plan. What about marketing in general…marketing to the 5 Ps of healthcare marketing; patients, payers, public, physicians and politics. What are the communication strategies used for internal and external stakeholders of SAHS?