Define your target consumer. Explain in detail why you chose this target and why this target makes sense to help achieve your marketing SMART objectives.

Marketing Objectives

Based off of your brand’s current business goals, create two SMART objectives.

Example: Increase sales of Pepsi Zero 5% to women in the United States by the end of 2021.

Example: Increase Brand Awareness on Social Channels 3% to non-followers by the end of 3rd Quarter 2021.

Strategy

Target Consumer Strategy

Define your target consumer. Explain in detail why you chose this target and why this target makes sense to help achieve your marketing SMART objectives.