Which of the four types of strategic innovation-radical, incremental, disruptive or architectural-did it use? Explain your answer. Did the firm use different types of innovation over time?

INSTRUCTIONS

Imagine that you are a strategic management analyst and prepare a report for the CEO. Post your responses to the following:
Describe a firm that you think has been highly innovative
Which of the four types of strategic innovation-radical, incremental, disruptive or architectural-did it use? Explain your answer.
Did the firm use different types of innovation over time?