Explain the construction and purpose of a selected number of the most important marketing Metrics and be familiar with others.

Analytical report for Premier Inn UK

Apply theory to integrated business practice to develop business acumen.
Explain the construction and purpose of a selected number of the most important marketing Metrics and be familiar with others.
Articulate and respect the limitations of specific metrics in their construction
and/or application.
Show competence in the interpretation of marketing metrics.
Show awareness of the use of bespoke metrics within particular industries and
markets.
Demonstrate awareness of the range of data sources for marketing
metrics and the ability to check their validity.