Examine the relationship between lifestyles, who we are and what we do. What is lifestyle marketing, and what techniques does it use? Give examples wherever appropriate.

Answer 2 questions by your choice. 800 words per question

Explain the differences between new task, straight rebuy and modified rebuy in relation to organisational behaviour. How can B2B marketers communicate effectively to cater for different needs and wants?

Question 2
Describe reference groups, assess their relative effects and provide examples to support your thinking. What are the factors affecting one’s likelihood to conform?

Question 3
Examine the relationship between lifestyles, who we are and what we do. What is lifestyle marketing, and what techniques does it use? Give examples wherever appropriate.

Question 4
“We are what we consume”: How is this statement relevant to the understanding of the self? Explain the way in which products shape consumers using appropriate examples.

Question 5
Examine the role of attitudes in how consumers relate to brands. How do different hierarchies contribute to the establishment of relationships? Give examples as appropriate.

Question 6
Explore the relationship between culture and magic, myths and rituals. What role do these belief systems have for brands and consumers? Use examples to clarify your answer.