What is the price of the product? How does the price compare to that of the competition? Discuss the possible rationale for pricing the product at this amount.

Competitive environment for the product.
Create profiles of the top two (2) competitors with details of those competitors and the products which compete with your profiled company’s new product.
Develop a market share assessment for the new product in relation to its competitors.
#

Current & Suggested Pricing

What is the price of the product?
How does the price compare to that of the competition?
Discuss the possible rationale for pricing the product at this amount.
television comic style by rg1024

Current & Suggested Promotion/ Advertising

How does the company promote their product?
What message is the company attempting to get across to the consumers?
Why is the media chosen the most effective?
Do they use any of the following channels?