What is the current marketing strategy used by the firm? Is it effective? What can be done to improve it?

Focus Group
The survey was both qualitative and quantitative, and it involved questionnaires administered to prospective customers, suppliers, environmentalists, and other companies. Data obtained from the two methods of data collection, questionnaires and interviews, was first quantified to allow statistical analysis, which would eventually establish the trend in sales volumes of the firm.
Questionnaires are usually preferred for their ability to reach many people within a short time. Some of the questions asked during the interviews and in the questionnaires were;
⦁ In your view, how are Bonnie Bio’s products essential in protecting our environment?
⦁ Do you think the sales for the company are increasing or decreasing?
⦁ Where do you see the firm in the next five years?
⦁ What is the current marketing strategy used by the firm? Is it effective? What can be done to improve it?
⦁ Apart from cornstarch products, what other items would be used as alternatives to plastics?