Identify where your chosen organisation is particularly vulnerable to a possible threat to their sustainability and responsibility due to their weaknesses and propose a defensive strategy that addresses weaknesses and/or avoids a threat.

Case Study of Hays Travel

You have been hired as a sustainability and responsibility consultant for a organisation of your choice.

You are required to prepare a highly visual case study report that covers the following:

Undertake an internal analysis of your chosen organisation to identify its strengths and weaknesses with regard to sustainability and responsibility, using properly referenced sources.
Undertake an external analysis of your chosen organisation to identify potential opportunities to be more sustainable and responsible and threats to the ongoing sustainability and responsibility of your organization.

Undertake matching of strengths and opportunities to identify a competitive advantage that your chosen organisation has to be more sustainable and responsible and propose an aggressive strategy to leverage this.
Identify where your chosen organisation is particularly vulnerable to a possible threat to their sustainability and responsibility due to their weaknesses and propose a defensive strategy that addresses weaknesses and/or avoids a threat.