Critically examine the external macro environment of Nestlé and evaluate its impact on the organisation. Analyse the impact applying a relevant theoretical framework taught in the module.
Exploring business strategy
The global pandemic shifted consumers’ health perceptions and accelerated growth of the marketplace for immunity-boosting products and healthier lifestyles services. The assignment requires you to answer the below questions for Nestlé* company:
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1. Critically examine the external macro environment of Nestlé and evaluate its impact on the organisation. Analyse the impact applying a relevant theoretical framework taught in the module.
2. Applying a relevant framework taught in the module, critically analyse the internal
environment of Nestlé and identify Nestlé’s strategic capabilities that are the sources of competitive advantage for the firm.
