Create sustainable clothes that adapt to temperature variations and weather conditions in a sustainable manner.

Adaptive Sports Global Corporation*
This brand new ASG startup company has just hired you on as one of three new
marketing product line managers reporting to the marketing director. Several years in
the planning, the start-up is now becoming operational. The founders are engineers and managers who are sports enthusiasts that wanted better clothing and gear to pursue their sports passions. Besides hiring based on specific qualifications for the particular job, they only hire athletes and weekend sports enthusiasts who use various types of sporting gear and clothing in their personal lives and can therefore relate to the user.
They allow the first two weeks at the company for intensive training and using the gear
to become thoroughly familiar with the product. Whatever feedback they get from users they funnel into the production and design to make improvements. All production is done within the United States The founders want to keep the company relatively small in staff but with a global market. The headquarters is located outside of Pittsburg PA.
The mission of the company is: We make quality clothes and equipment that we sell to
active people anywhere, that adapt to the terrain and climate in a sustainable manner.
The objectives, according to the executives of ASG, are:
Create sustainable clothes that adapt to temperature variations and weather
conditions in a sustainable manner.
Design and produce sports equipment that will adapt to (1) differing terrains and
climates as well as (2) adapt to different sports and (3) provide excellent
performance.
The department has hired you as one of three new marketing product line managers.