Does the name of your business mean something to your consumer? Will they understand the benefit of your business when they see your logo? What about your slogan?

PART C: DEVELOPING THE MARKETING MIX

Week 6 Assignment – Part B: Developing Marketing Strategies
You did not introduce the contents of the remainder of your marketing plan.

Does the name of your business mean something to your consumer? Will they understand the benefit of your business when they see your logo? What about your slogan? Will your consumer understand exactly what your business is all about when they see your slogan? Finally, did you provide a brand extension that is a logical fit with your hypothetical business?
Target Market: Your primary target audience was defined very well. You effectively described your ideal customer through the demographic, psychographic, geographic and behavioral characteristics needed to communicate with your target audience. You did not, however, use enough relevant bases of segmentation to describe your secondary audiences. Remember that demographic, geographic, psychographic and behavioral bases that describe your secondary target audience need to be separate and distinct from your primary audience. Your plan did not demonstrate this knowledge.