The Research Methods module has now outlined different approaches to data analysis, including a range of methods or techniques used by academics and practitioners when conducting business research. We have learnt that there are different choices to make in research and that the suitability of our analytical techniques is determined by our assumptions and the current state of knowledge around our research question. We have also learnt that no data is perfect, and all methodologies and methods have merits and limitations.

In this assignment you are required to demonstrate your understanding of the appropriateness and suitability of data analysis techniques, by justifying, applying and critically evaluating one of the data analysis techniques you have learned on the module to a given research topic and data set .

Your work should be fully referenced, using appropriate literature sources, drawing from module materials and core readings, and supplemented by your own wider reading.

In completing your report, you should:
● Use data from an approved source
● Show evidence of the application of your technique to reach your preliminary results or findings.
● Critically review the relevance or suitability of the technique to the research question.

Further guidance will be supplied to students on their specified question and data set according to their subject specialist pathway. Students were allocated to their pathway at the beginning of term according to their degree programme:
Advanced Quantitative Methods
● MSc Accounting and Financial Management
● MSc Management with Business Finance
Mixed Methods
● MSc Global Marketing
● MSc International Business
● MSc International Business and Strategic Management
● MSc International Strategic Management
● MSc Management
● MSc Corporate Sustainability with Environmental Management