What is their most significant strength and their most significant weakness?Does their recent performance indicate they are generally winning or losing in this playing field?

Where to Play: Playing Field, Competition & Your Organization

In this section you will identify the two most formidable competitors in your
playing field and address the following for each:
a. How big is each competitor in this target segment?
b. What is their most significant strength and their most significant weakness?
c. Briefly explain how this strength and this weakness impact their ability to compete effectively.
d. Does their recent performance indicate they are generally winning or losing in this playing field?
Support your conclusions with data.
e. Has anyone  introduced any game-changing new
products/technology/capabilities? Have they developed (or lost) a key competitive advantage?
3. Organizational Assessment; In this section you will “turn the mirror around” and look inward to assess
the capabilities and competencies of your chosen organization. Briefly address the following:
a. How big are we in this target segment?
b. What is our most significant strength and our most significant weakness?
c. Briefly explain how this strength and this weakness impact our ability to compete effectively.
d. Do our recent results indicate we are generally winning or losing in this playing field? Support your conclusions with data.
e. Have we introduced game-changing new products/technology/capabilities? Have we developed a key competitive advantage?
4. Key Conclusions: Provide a succinct c