Analyze how the organization uses public relations to create a brand and influence public opinion.

Public Relations Practices

For the final paper, you will be evaluating the public relations practices of an organization based on all of the chapters in the text and required resources in this course.
Develop a paper that answers the following items based on an organization of your choice. You may pick any organization as long as your choice has information available to address the following:
• Analyze how the organization uses public relations to create a brand and influence public opinion.
o Assess the messaging in this organizations press releases or internal communications.
o Compare a news article about an event involving this organization with an official press release on the same event.
o Student’s name
o Name of institution
o Course name and number
o Instructor’s name
o Due date
• Must utilize academic voice. See the Academic Voice resource for additional guidance.
• Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.