Analyse the key differences in culture between the EMNE’s home country and your chosen host country. Also discuss other dimensions of distance that would be most applicable to the case you have chosen.

Aramex Entering into Brazil

You should then analyse the host country’s business environment using the PESTLE tool. The PESTLE tool must be used to highlight the key features of the political, economic, socio-cultural, technological, legal and ethical issues that are faced by firms in your chosen host country. Your analysis should be based on data or information that is up-to-date and comes from reliable sources.
Analyse the key differences in culture between the EMNE’s home country and your chosen host country. Also discuss other dimensions of distance that would be most applicable to the case you have chosen.
Based on the above two analyses, you must provide a clear assessment of (1) the opportunities and (2) the risks in the chosen host country.
Following this, you should conduct a VRIO analysis of the EMNE you have chosen. Using a resource-based view analyse the internal resources of your EMNE from an internationalisation perspective [value (V), rarity (R), imitability (I) and organization .  Use the VRIO to examine the competitive advantages that the EMNE may have over local rivals.