Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically.

You will then write the report in your own words to share the external analysis. You are expected to present information and support the ideas and reasoning using the course material and your research.  You will not lift any information from source documents without properly citing and referencing.  For the technical analysis aspect of the project, you must create the technique on your own and may not use any source material that you happen to find. No work from a clearinghouse or similar website may be used or cited as a credible source.
Outcomes Met With This Project
Utilize a set of useful analytical skills, tools, and techniques for analyzing a company strategically;
Integrate ideas, concepts, and theories from previously taken functional courses including accounting, finance, market, business, and human resource management;
Analyze and synthesize strengths, weaknesses, opportunities, and threats to generate, prioritize, and implement alternative strategies to revise a current plan or write a new plan and present a strategic plan.