Marketing plan for your consulting practice

Practice Development in Sport and Performance Psychology, Jim Taylor, Editor. ISBN#: 978-1-935412-92-2

Market Analysis – Chapter 5 discusses the seven building blocks of formulating a marketing plan for your consulting practice. For this assignment, you are asked to develop an in-depth MARKET ANALYSIS so that you can better understand the professional environment you wish to enter.

In your essay, address the following questions:

Identify the niche area you want to focus your efforts in and discuss why you believe you can impact this area .
Research your clientele base in the geographical region you plan on working and provide a list of potential clients.
Identify and discuss competitors who might also occupy this space and formulate a plan for differentiating yourself from your competitors.
Discuss ways in which you plan on marketing and branding your consulting practice to the clientele base you have developed.