What is novel about their approach? Why was it relevant to their audience?What other platforms have they used? Is their approach different there?What other platforms have they used? Is their approach different there?

Pick either an app or digital platform and explore how artists, influencers, celebrities or people of notoriety exploit that platform

Articulate the ways in which the notion of ‘cool’ is interpreted and reflected in the development of entertainment industry products
33% Articulate the ways in which the symbolism of cool is exploited by the entertainment industry in the pursuit of commercia; traction with youth audiences
33% Coherent, referenced

Platform exploitation could mean:
* Create, maintain or grow a domestic/international audience
* Sell products or services
* Exploit trends e.g. Tik-Tok dances, Reels
* To meet a goal or objective
* Create and leverage a brand image
* Be relevant to their market/audience
* How they get their audience to take action e.g. Join a group, buy, share, save, etc
* Does your examples person have any ethical values they espouse? Or, do they have any ethical issues like appropriation/racism etc that needs addressing?

Considering the Text
* What is the platforms stickiness factor?
* Who is the platforms’ user base?
* How does it apply to the audience of X examples?
* From your examples, do they fit into Maven, Salesperson, Connector?
* What is novel about their approach? Why was it relevant to their audience?
* What other platforms have they used? Is their approach different there?