What kind of business and marketing strategies should entrepreneurs follow to find success?
Business Plan for new idea, product or service
You are an inventor who has come up with a new idea for a product or service. You are keen to take this idea forward into a startup business. For this product or service, write a business plan to set up the business in the future. The product or service must be innovative and you are expected to develop this idea into a viable technology-based business model. It is important that you demonstrate that you understand the market in which you are operating.
The structure of the business plan will be as follows:
1. Drawing on the concept of causation and effectuation, conduct a feasibility study of your New Venture Concept, and explore the relationship between innovation and entrepreneurship .
2. Conduct a competitive and STP analysis to evaluate the opportunity gap in the market and discuss why you are confident that this new business is feasible.
3. Drawing on relevant frameworks and concepts, discuss your proposed business model and explain how the new venture will work.
4. What kind of business and marketing strategies should entrepreneurs follow to find success? In particular, evaluate the different strategies that are used by entrepreneurial organisations at the start up phase, and during periods of growth, consolidation and underperformance.
5. What are the quantitative and qualitative planning tools that entrepreneurs could use to assess and mitigate their risks? What are the common mistakes that first time entrepreneurs make?