Evaluate the way in which local customs, culture, language and ethical considerations may affect marketing communications.

The senior management team would now like to understand the requirements of
international marketing communications. Develop a presentation with an accompanying
handout for the senior management team. You do not need to actually deliver the
presentation. In the presentation you must:
Evaluate the way in which local customs, culture, language and ethical
considerations may affect marketing communications.
Assess the role of technology in international marketing communications.
Assess the implications and requirements of different sales and marketing
communications strategies.
Extension activities:
To gain a distinction grade you must also:
Analyse the concept of “glocalization” and review its impact on communications.