How would you analyse the market opportunities for transferring retail activities online?
The basic format of the essay should be a theory, concept or approach which is critically analysed. Then a case study or practical example should be presented that not only illustrates how the theory can be applied but also reveals further critical
insights into the theory itself. The conclusion should demonstrate how the case study can lead to an improvement in the theory.Essay question: Online retail is increasingly taking over from high street “bricks-and mortar” retail. For a case study company of your choice, how would you analyse the market opportunities for transferring retail activities online?
