In what strategic ways could Joe Coulombe have changed his convenience stores to be able to su entered the market?

ASSIGNMENT DETAILS

Strategic Business Planning

This week, you take a look at the importance of strategic business planning and differentiating your bu
of the defined target markets that are served. In building upon these important areas, you are going to
will address questions related to a real-world case study on the company.
Trader’s Joes symbolizes the entrepreneurial spirit in everything they do (just like their founding father
their approach to retailing and they are connoisseurs at explaining their distinctive product offerings to
sale signage on the shelves that many of their own employees make (Llopis, 2011). So, first you will re
of your ebook. Once you do this, address the following questions: (note the questions here are
ebook and you should only address the questions that follow here.)

1. In what strategic ways could Joe Coulombe have changed his convenience stores to be able to su
entered the market?
2. What other market segments could have been, or could be now, a good customer base for Trader
3. As Trader Joe’s keeps expanding, can it continue to be perceived as a store aimed at a narrow m
that considers itself special?
4. What can large supermarkets do to grab a piece of Trader Joe’s market?
5. As an extension of your thinking of a business that you may open up, what 3 target markets do yo
how do you think you can differentiate your business from your competitors in the minds of these