Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill? -

15 Dec 2021 Sylvia

BAM225 – INFORMATION MANAGEMENT 3

Business Communication Today

13th Edition, 2016

ISBN (U.S.): 9780133867558

Courtland L. Bovee & John V. Thill Pearson

Why is it especially important in marketing and sales messages to avoid implying offers or promises you cannot fulfill?