Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannels).
Discuss possible channel conflicts.
Promotion:What forms of advertising and promotion does the company use?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Strategy Recommendation:Based upon your research findings for the marketing mix, recommend a strategy that you believe will increase profits and sales to the target market.