Critically evaluate the social role of media organisations in shaping public perceptions,and the implications of this for firms themselves and for wider society. 

Learning Outcomes Being Assessed:

Recognise the fundamental economic drivers that shape the industry.

Understand how the industry is structured and explain the characteristics of leading firms.

Analyse the processes by which media content is produced, distributed and consumed.

Assess various challenges faced by media organis ations and appraise how effectively these are addressed.

Critically evaluate the social role of media organisations in shaping public perceptions,and the implications of this for firms themselves and for wider society.