How are google and facebook advertising strategies different from more traditional ad strategies for broadcast television?

THESE QUESTIONS NEED TO BE ANSWERED IN A PARAGRAPH IF POSSIBLE 3-4 SENTENCES STRAIGHT TO THE POINT AND UNDERSTANDABLE TO ANYONE READING IT.

ALSO REFRAIN FROM USING OUTSIDE SOURCES OR WORDS FROM ONLINE SOURCES.

EVERY ANSWER MUST BE ORIGINAL

1.Define Circumscribed Agency and apply this concept to explain how media industries are different from other utilitarian industries.

2.Pick any real media text using industrialization of culture framework, talk about how mandates, conditions and practices affect this specific media text.

3. We the viewers, users, audiences, always pay for the media we consume. How exactly do we pay for media contents in media industries with commercial mandates and those with public mandates?

4. How are google and facebook advertising strategies different from more traditional ad strategies for broadcast television?