Why is McLuhan an important author?What was his main work?What was his key idea?Why was his key work fundamentally important?

Highlight where McLuhan is making gross generalisations, thinks in clichés and uses oversimplifications to make a point.

Set of questions 1:

How do you feel about that?

Does this invalidate the text as a whole?

Do you think he was aware of his generalisations when he wrote the text?

Do you find examples from your own practise where YOU YOURSELVES were drawn to think in clichés? If you have any examples; how did this happen?

Set of questions 2: On games

We have begun with unpicking some grave weaknesses of McLuhan’s work.
Yet, McLuhan, for better or worse, remains a fundamentally important and crucial scholar in the field of media studies.
Step 1:

Why is McLuhan an important author?What was his main work?What was his key idea?Why was his key work fundamentally important?