Is focusing a disproportionate amount of resources on high-value customers an effective strategy?

Engagement response

Review Chapter 5: Creating Long-Term Loyalty Relationships, pg. 164.

Read Marketers Need to Stop Focusing on Loyalty and Start Thinking About Relevance by Zealley et al. (2018)
Respond to the following prompts.

What strategies can be used to reduce the rate of customer defection?

How can companies increase the longevity of their customer relationships?

Is focusing a disproportionate amount of resources on high-value customers an effective strategy?

Is it an ethical one?

Describe your data (including sources and descriptions of variables), ideally including a well-labelled Figure.

Applied Econometrics Independent Research Project – Term Paper

The essay should be an academic piece of writing (avoid casual language, bullet points, make sure you correctly cite the
relevant literature, and do not copy and paste R–code or output). The essay should follow a clear and coherent structure,
for example you could structure your paper as:

1) Introduction

Stating your hypothesis, explain why this topic is important and relevant, what related literature already exists
(correctly citing relevant papers), and how your work contributes to the existing literature on this topic.

2) Data

Describe your data (including sources and descriptions of variables), ideally including a well-labelled Figure.

3) Methods

Describe your estimated model (ideally as an equation), justify the functional form you choose (log, quadratic,
etc.) and what assumptions you make in your model, and whether these assumptions are reasonable in your
context.

Who is the author of the Web site?Does the Web site present accurate information?

Website Evaluation

Many Web sites contain trustworthy information that is appropriate to use in college-level research. But because no one regulates information placed on the Web, there are also Web sites that you would not want to use in a research paper: Web sites, for example, with out-of-date, inaccurate or biased information.

Here are some questions you can ask that will help you critically evaluate information you find on the Web:

Who is the author of the Web site?

Does the Web site present information that is biased, one-sided?

Does the Web site present accurate information?

Is the Web site current enough for your research topic?

Describe how the ALPHA method can be applied to small agricultural organizations.

ALPHA and AIS Integration

The Malaysian agricultural industry is impressive. There are two internal forces of AIS change that occurred in ALPHA, namely, a new business model and corporate structure.

Read the following article before you begin the assignment:

Forces of Accounting Information System: Organizational Change and Governance of A Malaysian Agricultural Company.

Instructions

Write a 2–3-page paper in which you:

Summarize the ALPHA and AIS integration.

Explain how the AIS application helped the Malaysian agricultural industry.

Describe how the ALPHA method can be applied to small agricultural organizations.

What policies or procedures, if any,should CBU develop to avoid such problems in the future?

Inventory Situation Case Study

On January 1, CBU installed a new computer system for tracking and calculating inventory costs. On December 31, at years-end closing, CBU’s system reported inventory at $4.5 million for financial statement purposes. At midnight, the auditors performed a physical inventory count and found the inventory total to be $3.5 million. To correct the discrepancy, CBU’s accounting staff processed an adjusting entry to reduce inventory by $1.0 million. The next day, 2 accountants were discussing the events of the previous night. Accountant A was proud of the audit and said it illustrated the benefit of having a good system of internal control. CBU had followed good internal control procedures by having a regular physical inventory count to safeguard a valuable enterprise resource. Accountant A was relieved that the problem was resolved: the financial numbers were corrected before they were reported. In short, he felt successful and thought CBU should feel fortunate to have his accounting staff as control advisors. Accountant B felt differently. She was concerned about the bad decisions that were made throughout the year based on the incorrect inventory numbers. She felt that she and the other accountants should have helped develop more timely and effective system controls.

With which accountant’s philosophy do you agree?

How can you explain the diverse opinions?

What policies or procedures, if any,should CBU develop to avoid such problems in the future?

Your response should also include a Biblical perspective. Also, try to include accounting and auditing standards to support your opinion.

Analyze organizational behavior to determine systemic interdependencies among individuals,teams,and departments.

Research the various change models used by organizations today. After assessing these models, create a change model conducive to your field, and that will work within your organization’s culture. This model should serve to implement a strategic process that can help your organization integrate a change and respond to the internal or external driving forces that affect organizational success.

Create a visual representation of your model using a graphic organizer of your choice (flow chart, concept map, etc.). The design of your model will be unique and relevant to your organization, based on a critical analysis of its culture and behavior. However, your model must demonstrate the necessary steps for realistic implementation. Your model will be assessed on the quality of strategic implementation you design, the support you present for your model, and inclusion of the following concepts:

Methods to evaluate the need for change
Approach and criteria for choosing individuals or teams necessary for a change initiative
Communication strategies
Strategies to gather stakeholder support and overcome resistance
Implementation strategies
Sustainability strategies

Once you have created your model, prepare a 15-20 slide PowerPoint presentation to present your model and demonstrate how this model is relevant to your organization and why it will work well within your organization’s culture.

In conclusion, discuss why this model will lead to sustainable change when most change initiatives fail. You will utilize this change model for your final paper.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to LopesWrite. A link to the LopesWrite technical support articles is located in Class Resources if you need assistance.

Benchmark Information

This benchmark assignment assesses the following programmatic competencies:

MSL, MSL in Leadership and Homeland Security and Emergency Mgmnt 3.1; MBA and MSN Leadership in Health Care Systems, MBA and MSL, MSN Leadership in Health Care Systems 6.1

Analyze organizational behavior to determine systemic interdependencies among individuals,teams,and departments.